This Privacy Policy describes how The Urban Geek (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from www.theurbangeek.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include a unique anonymous identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
We may also collect your mobile phone number and communication preferences if you voluntarily subscribe to receive SMS/text messages or marketing communications from us.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we generally collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information with payment processors, shipping carriers, fraud prevention services, marketing platforms, analytics providers, SMS service providers, customer support platforms, and other service providers that assist us in operating our business. These service providers are contractually required to use your information only to provide services to us.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
We may use third-party advertising platforms, social media networks, analytics tools, and remarketing services to display advertisements to you across the internet. These platforms may use cookies, pixels, SDKs, or similar technologies to collect information about your interactions with our Site and advertisements.
This may include platforms such as Google, Meta (Facebook and Instagram), TikTok, Reddit, Microsoft (Bing), and other advertising or marketing partners.
We may update or change advertising partners from time to time without individually updating this Privacy Policy for each platform.
This information may be used to measure advertising performance, personalize advertisements, and improve marketing effectiveness.
You may opt out of marketing communications at any time using the unsubscribe link in emails or by following opt-out instructions in SMS messages. Opting out of marketing communications does not affect transactional or service-related messages such as order confirmations, shipping updates, or account notifications.
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
We do not sell your personal information for monetary compensation. However, certain advertising and analytics practices may be considered “sharing” under applicable privacy laws.
DO NOT TRACK
Please note that there is currently no consistent industry standard for responding to “Do Not Track” signals, and therefore we do not respond to such signals.
YOUR RIGHTS
If you are a resident of the European Economic Area (EEA), you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. You may also have the right to restrict or object to certain processing of your data. If you would like to exercise these rights, please contact us using the contact information below.
Additionally, if you are a resident of the EEA, we process your information to fulfill contracts we may have with you (for example, if you make an order through the Site) or otherwise to pursue our legitimate business interests described above. Your information may be transferred outside of Europe, including to Canada and the United States.
If you are a resident of certain U.S. states, including California, Colorado, Virginia, Connecticut, or Utah, you may have additional rights under applicable privacy laws. These rights may include the right to request access to, deletion of, correction of, or limitation of certain uses of your personal information. Depending on your state of residence, you may also have the right to opt out of certain data sharing or targeted advertising activities.
To exercise any applicable privacy rights, please contact us using the information provided below. We will respond to verifiable privacy rights requests within the timeframes required by applicable law. We may need to verify your identity before fulfilling certain privacy requests to protect your personal information.
We do not discriminate against individuals for exercising their privacy rights.
If you are located in the European Economic Area (EEA) and believe we have not addressed your concern adequately, you have the right to lodge a complaint with your local data protection authority.
DATA RETENTION
We retain your Personal Information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to comply with legal, accounting, tax, dispute resolution, fraud prevention, and regulatory requirements. When Personal Information is no longer required, we will securely delete or anonymize it in accordance with applicable laws.
By using our website, you (the visitor) agree to allow third parties to process your IP address, to determine your location for currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.
MOBILE TERMS OF SERVICE
The The Urban Geek mobile message service (the "Service") is operated by TheUrbanGeek (“The Urban Geek”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to The Urban Geek’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of The Urban Geek through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with The Urban Geek. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt-out of the Service at any time. Text the single keyword command STOP to +18557720691 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other The Urban Geek mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to +18557720691 or email support@theurbangeek.com.
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
CHANGES
We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
MINORS
The Site is not intended for individuals under the age of 18.
CONTACT US
If you have any questions about this Privacy Policy or would like to exercise your privacy rights, please contact us at:
Email: support@theurbangeek.com
Last Updated: February 18, 2026